British Gas 'Lamplighters' - Content Film

There are still over 1400 gas lamps in London. Each one cared for by British Gas. Who knew?

Well we didn't think enough people did.

The only problem was that our client thought no one would be interested. We managed to convince them otherwise. After giving us a budget that wouldn’t pay for a three-bar fire, and thanks to a brilliant producer (Alison Cooper) we pulled some favours with a director, wrote a treatment, illustrated a storyboard and ventured out onto the streets of London.

The film has been viewed over 3.5 million times on Facebook alone.

Virgin Media

Our brief was to concept and produce an email that would send every Virgin Media broadband customer to a live link to see what they’ve been enjoying and interacting with over the last 3 months.

The previous ‘Best Bits’ email had been the most successful to date, so the gauntlet had been thrown down.

Our winning idea centred around an intrepid explorer. As the recipient scrolled down, the explorer walked them through different sections of the email.

The agency team and clients were as delighted as we were, when we discovered that we had bettered the previous ‘Best Bits’ email by a big percentage. A glittering prize certainly worth the adventure in getting there.

British Gas 'Apprentices' - Content creation

An online campaign on Facebook and Twitter which launched during apprenticeship week. We interviewed over twenty five British Gas engineers then sat down with the super talented Asa Lucander at Aardman to turn the best stories into a series of animated films.

British Gas - Smart Meters - Social

Trying to keep control of your energy use can leave you feeling a little hot under the collar. Not anymore. You just need a Smart Meter. Our audience had already researched them, they just hadn’t got around to ordering one. 

After researching hundreds of videos, we found 3 homemade clips of uncontrollable mishaps and posted them out via Twitter and Facebook using the line ‘You can’t control everything, but at least you can control your energy use.’ 

You could argue it was all just another excuse to put a cat on the internet, and you’d be right. Not surprisingly it worked. The social posts reached out to over 2.5 million customers over 2 weeks. Which in turn lead to a huge spike in Smart Meter orders and a big warm smile on the clients face.