We tried to help BA launch a new route to Oakland California by inviting a few of its well known faces into Gatwick Airport.
The idea was sold.
The film shot.
But then the lawyers got very nervous and at the last minute BA decided to pull the film.
But we kept a copy.
It's a shame it never ran, because it would have probably gone on to win a D&AD Black Pencil, Cannes Lion, BAFTA and an Oscar. Well, imitation ones.
An online, press, crosstrack, digital escalator panel, digital 6 sheet and radio campaign promoting the use of Oyster for Transport for London
featuring the striking illustrations of Jean Jullien.
In one of the first campaigns that ran for British Airways after we won the pitch we were asked to promote their CityFlyer service.
CityFlyer provides a full BA service flying to business and leisure destinations throughout Europe. Running for over a month this campaign primarily promoted London City Airport and Ski routes out of Manchester.
Originally briefed as a social campaign on just Facebook and Instagram, the campaign rapidly expanded into online ads, press and outdoor, digital 6-sheets, transvision screens and digital escalator panels on the London Underground.