Tokyo Olympics - Social campaign

The Tokyo Olympics 2020. Postponed due to Covid19 we had to encourage sports fans from around the globe to get back into the Olympic spirit.

Our main target audience was the most difficult to engage with, Gen Z. An audience half as likely as Millennials to watch live sports regularly and twice as likely never to watch.

There was no better way to attract this audience than with a new Olympic App and its new ‘FanZone’ feature. A place where fans could compete in a range of games and win prizes.

The campaign needed a set of digital first assets which could span the globe in display, social and video.

Working with film director Dean G Moore we had a finished film, multiple edits in multiple languages and OLA all completed from a standing start delivered to the finish line in under 3 months.

We even made the winners podium, thanks to the campaign picking up ‘Best Integrated Campaign’ at The Drum Social Media Awards.

Persil - Brand Positioning

We were tasked to help Mullen Lowe develop a brand re-fresh for Persil’s ‘Dirt is Good’ global comms platform.

The re-fresh had to encompass a new look and feel using the existing ‘Dirt is Good’ logo as a starting point.

Strategically they wanted the campaign to move into the sports space, where key stains like mud, blood and sweat are as common as Man City winning the league.

To bring this all to life we wrote and produced a brand film alongside a new graphical treatment of the ‘Splat’ logo which was then worked into press, outdoor and DOOH