Manpower - Global Brand Campaign
Working as freelance CD’s at MullenLowe we were tasked with creating a long term brand platform for Manpower recruitment.
This new platform had to flex across multiple global markets, and a range of different audiences which included B2C, B2B and a further internal audience of Manpower Group talent teams.
As well as cracking the brand platform, we also had to create a B2C ad campaign to launch the brand positioning to a Gen Z audience.
We were put in overall creative control and creatively managed an internal creative team of writers, art directors, video editors and designers. We also led creative meetings with the multiple client stakeholders from France, Italy, the US, UK and Spain.
The platform is successfully running to this day under the banner of ‘huManpower' and this naming convention and accompanying neon art direction is now used throughout their internal and external communications.
