Barclays - B2B Omnicom Pitch win

We were tasked to concept a B2B campaign to help win the Barclays pitch for the Omnicom Group. Spoiler alert, we did.

The brief was to communicate that Barclaycard can offer businesses access to its data platforms which are packed full of useful insights and analytics. This data could help them enhance their marketing strategies and target their consumers more effectively. 

We had to convince CMO’s, insight directors and data officers that Barclaycard Payments is not just a payment platform. It actually holds the keys to unlock more revenue from their current consumers.

Our data driven campaign focussed in on particular businesses like IKEA or M&S that already had a relationship with Barclaycard and then teased them with blacked out examples of how the information we held could benefit them.

Once intrigued with our targeted ads they would click through and we would reveal what that information could mean for their business. 

A complicated brief made simple.

Barclaycard thought so too, awarding Omnicom Group both the customer marketing and B2B business.

IBM 'Data Champions' - Brand experience

A live event using 9 3D printers that turned tennis fans' tweets and players' performances into real time souvenirs.

The campaign ran for the two weeks of the Championships and reached a total of 6.5 million people online and generated sales leads worth over £5.6 million.

It also picked up no less than 6 industry awards including Creative circle, Caples and a DMA Gold, making it a true ‘Data Champion’.