Ford Focus - Launch campaign

We were brought in to help the team at GTB create and produce the ‘Beauty of Change’ launch campaign for the All-New Ford Focus.

We helped to craft a campaign that spans TV, print, social, OOH, OLA, DM, radio and dealer activation.

So we rolled up our sleeves and helped to make the campaign fly.

Nissan GT-R Nismo - Teaser ad

Ford Fiesta - Launch Campaign

A campaign we helped concept to launch the new Ford Fiesta across Europe while working remotely from London with BBDO in Berlin.

As well as working on the main launch film we had to make sure we could fully activate it across a range of social channels,
including Facebook and Instagram plus a full range of OLA assets.

The final film was a remote shoot with roads being closed off in sunny Lisbon while we watched the rain fall in London. A second unit was
also deployed to make sure we covered all the additional vehicle features which needed to be covered.

BMW - Formula E Launch - Brand experience & social

While freelancing as CD’s at experiential agency TRO we were asked to help pitch a launch for the new BMW Formula E car and team at BMW Welt in Munich. We won. 

It was going to be the first time BMW had entered a team into Formula E and the launch needed global appeal.

So, we decided to put together the fastest launch ever. We launched the car to the world on social media in exactly the same time it took a Formula E car to reach 100 km/h, a rather snappy 2.8 seconds. 

Two videos were produced and sent out via Facebook and Twitter on launch day. One short one, and then a longer video which unpacked the previous edit and showed everything the fans had been waiting to see.

To create longer engagement, we also helped concept an idea to take a virtual projected BMW Formula E car on a tour around the globe. This tour takes in the main locations for the Formula E Grand Prix’s. Running across 3 continents and 7 cities it will excite and surprise fans along its journey.

Teaser post: The fastest ever car launch

Launch film: The full story

Launch event at BMW Welt Munich

Live global tour projection

Ford Military - Press & digital

What better way to speak to military personnel than in their own language? This press and online campaign was targeted directly at military personnel, offering a range of great deals on Ford vehicles.