Ballantine's - Global brand launch
Brasil is one of the latest additions to Ballantine’s global portfolio. It’s a refreshing whisky drink which fuses the traditions of Scotland with limes grown in Brazil.
We developed press, posters, website and a viral film (shot by the brilliant Peter Lydon) to successfully launch it across 13 markets.
The interactive website allowed you to select a variety of ingredients and mix your own Ballantine's Brasil cocktail. Once the barman finished mixing and you clicked on the ‘Mix it with Brasil’ button, a fun Brazilian vignette was triggered.
Havana Club Rum - Press & Poster Campaign
An international poster and press campaign for Havana Club Rum with two separate styles of art direction for markets across South America and Europe.
